Privacy Policy
Last updated: 27 March 2026
1. Who We Are
AI Fusion Automations is operated by Grant de Swardt, a sole trader based at Heaven Farm, Furner's Green, Danehill, Uckfield, East Sussex, TN22 3RG. We provide AI automation consulting, chatbot development, CRM solutions, and related digital services to small and medium-sized businesses.
Data Controller: Grant de Swardt, trading as AI Fusion Automations
Contact email: grant@aifusionautomations.com
Customer service: +44 7480 488817 or +44 7588 711912
Website: aifusionautomations.com
2. What Data We Collect
We collect personal data in the following ways:
2.1 Data You Provide Voluntarily
| Data | When Collected | Purpose |
|---|---|---|
| Name | Contact forms, booking forms, ROI Calculator email form | To personalise communications and identify you |
| Email address | Contact forms, booking forms, ROI Calculator email form | To respond to enquiries, send reports, and occasional updates |
| Phone number | Contact forms, booking forms | To contact you about your enquiry |
| Company name | Contact forms | To understand your business context |
| Message content | Contact forms, chat widget | To respond to your specific request |
| Calculator inputs (e.g. team size, industry) | ROI Calculator | To generate your personalised ROI report |
| Consent record | When you tick a consent checkbox | To prove we have your permission under GDPR |
We do not collect any data if you use the "Skip" option on email gates. Calculator inputs entered before email collection are processed in your browser only and are not sent to our servers.
2.2 Data Collected Automatically
When you visit our website, the following may be collected automatically:
- Google Tag Manager / Google Analytics: Anonymous usage data including pages visited, time on site, device type, browser, and approximate geographic location (city level). No personally identifiable information is collected by default.
- Facebook Pixel: Anonymous tracking data for advertising measurement, including page views and conversion events. This data is pseudonymised.
- Chat Widget (GoHighLevel): If you interact with our live chat, your messages and any contact details you share are stored in our CRM.
Our free tools pages (roi-calculator.html, review-booster.html, analyser.html, etc.) use minimal tracking. All tool calculations happen in your browser.
2.3 Data We Do Not Collect
- We do not knowingly collect data from children under 13 years of age.
- We do not collect sensitive personal data (health, religion, political opinions, etc.).
- We do not use third-party web fonts that transfer your IP address to external services (e.g. no Google Fonts CDN).
3. Legal Basis for Processing
We process your personal data under the following legal bases (UK GDPR):
- Consent (Article 6(1)(a)): When you submit a contact form, book a call, or opt in to receive marketing emails. You give explicit consent by submitting the form or ticking a consent checkbox.
- Legitimate Interest (Article 6(1)(f)): For anonymous website analytics to improve our services and user experience.
- Contract Performance (Article 6(1)(b)): When we process data necessary to deliver services you have purchased.
You can withdraw consent at any time (see Section 7).
4. How We Use Your Data
- To respond to your enquiries and provide requested information
- To send personalised reports (e.g. ROI Calculator results) via email
- To schedule and conduct consultation calls
- To deliver services you have purchased
- To send occasional emails about AI automation tips and services (only if you have consented)
- To improve our website and tools (aggregated, non-identifying analysis only)
- To measure the effectiveness of our advertising (via anonymised tracking pixels)
We never sell, rent, or share your personal data with third parties for their marketing purposes.
5. Where Your Data Is Stored
Your data may be stored in the following systems:
- GoHighLevel (CRM): Hosted in the United States. Used for contact management, communications, and appointment scheduling.
- Google Analytics: Hosted in the United States/EU. Anonymous usage data only.
- Facebook (Meta): Hosted in the United States/EU. Anonymous advertising measurement data only.
Where data is transferred outside the UK/EEA, we rely on appropriate safeguards including Standard Contractual Clauses and the provider's compliance with applicable data protection frameworks. By consenting, you acknowledge this transfer under UK GDPR Article 49(1)(a).
6. How Long We Keep Your Data
- Contact form submissions: Retained for as long as you remain a contact in our CRM or until you request deletion.
- Client data: Retained for 6 years after the end of the business relationship (for legal and accounting purposes).
- Marketing contacts: Retained for as long as you remain subscribed. If you withdraw consent or request deletion, we will remove your data within 30 days.
- Analytics data: Retained according to the respective service provider's retention policies (typically 14-26 months for Google Analytics).
7. Your Rights Under GDPR
Under the UK General Data Protection Regulation, you have the following rights:
- Right of access — request a copy of the data we hold about you
- Right to rectification — ask us to correct inaccurate data
- Right to erasure — ask us to delete your data ("right to be forgotten")
- Right to restrict processing — ask us to limit how we use your data
- Right to data portability — receive your data in a portable format
- Right to withdraw consent — withdraw your consent at any time without affecting the lawfulness of processing carried out before withdrawal
- Right to object — object to processing of your data based on legitimate interests
To exercise any of these rights, email grant@aifusionautomations.com. We will respond within 30 days.
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe your data rights have been violated.
8. Cookies and Tracking
On pages using the current AIFA Quality OS, optional analytics and marketing technologies load only after you choose “Allow analytics”. Essential-only use does not load them. Some older tools and article templates are being migrated to this standard.
- Google Tag Manager (GTM-5JSZNZ4Q): Manages analytics and marketing tags. GTM itself does not collect personal data but loads scripts that may.
- Google Analytics: Collects anonymous website usage data. Uses cookies to distinguish unique users. You can opt out using the Google Analytics Opt-out Browser Add-on.
- Facebook Pixel (630094975903061): Tracks page views and conversion events for advertising measurement. You can control Facebook ad tracking in your Facebook Ad Preferences.
- GoHighLevel Chat Widget: May set cookies to maintain chat sessions. Only activated when you interact with the chat.
Our standalone free tools pages are designed to minimise tracking. Calculations and data processing happen locally in your browser.
You can manage cookies through your browser settings. Most browsers allow you to refuse cookies or delete existing ones. Note that disabling cookies may affect website functionality.
9. Third-Party Links
Our website may contain links to external websites, including our booking calendar, blog, and partner sites. We are not responsible for the privacy practices of external sites. We encourage you to read their privacy policies before providing any personal information.
10. Data Security
We take appropriate technical and organisational measures to protect your personal data, including:
- Encryption of data in transit (HTTPS/TLS)
- Secure password management and access controls
- Regular review of data processing practices
- Use of reputable third-party service providers with their own security measures
While we take reasonable precautions, no method of electronic storage or transmission is 100% secure. We cannot guarantee absolute security of your data.
11. Changes to This Policy
We may update this policy from time to time. The "last updated" date at the top of this page will reflect the most recent changes. Material changes will be communicated where possible. Continued use of our website and services after changes constitutes acceptance of the updated policy.
12. Contact Us
If you have any questions about this privacy policy or how we handle your data, please contact:
Grant de Swardt
AI Fusion Automations
Heaven Farm, Furner's Green, Danehill
Uckfield, East Sussex, TN22 3RG
United Kingdom
Email: grant@aifusionautomations.com
Phone: +44 7480 488817 · +44 7588 711912